WE ARE ALL HUMAN? INTERSECTING IDENTITY AND RACISM AS SOCIAL CONSTRUCTIONS

Abstract

Social invisibility, identity, social constructs, are concepts in which an individual is formed and forms. If it’s from the look of another subject if constructs, racism is a form of dehumanization and reification of this subject in place of the thing and not to be human. Even though the concept of race has been overthrown, racism continues to be practiced in any instance, both in interpersonal relationships, professional and/or training structures of the social body, what you realize is that society follows believing in the myth of racial democracy. Advertising as a communication tool with strong behavioral influence accompanies this same reasoning. This article aims to the problematization of the following question: If we are all human, with equal direct, because some are more human than others?

KeyWords: Identity; invisibility; advertising; racism