EVALUATION + STANDARDIZATION: DESIGN AS A MODERATOR IN THE ANALYSIS OF CONSUMER GOODS

Abstract

The design of packaging products depends on knowledge of different areas, including those focused on mechanical quality, such as in Mechanical, Chemical and Production Engineering, and other informational and communicative areas, such as in Product Design and Graphics. It is in this context that this research focuses on a demand from Inmetro in evaluating the usability of packaging. During its development, use was made of national quality and safety standards to define the field of study, select test batteries and regulatory guidelines, and choose sample quantities and profiles. However, even with the diversity of these standards established by ABNT (2020) and ISO (2020) there is still a gap in the guidelines that deal with ergonomics and usability of non-digital products, especially about interaction with real users. In this article, three different packaging models common to different foods from twenty different manufacturers are analyzed. Methods, tools, testing environment, sample selection and participant selection are described in the methodology section of the next topic. The results in fact point to what can be defined as a major concern that companies should have in relation to the quality of these types of packaging.