CHANGES IN THE LOW INCOME
 CLASSES CELL PHONE MARKET

Authors

  • Leonardo Marques de Abreu Escola Superior de Propaganda e Marketing, Rio de Janeiro, Brazil

DOI:

https://doi.org/10.22570/ergodesignhci.v6iEspecial.534

Abstract

Prepaid mobile plans, a type of plan that helped popularize the use of mobile phones in Brazil, turns 20 in 2018. In this period, it is possible to observe year-on-year significant increases in the adoption of this technology in all Brazilian social strata, despite the fact that in recent years there has been a drop in the use of mobile phones in the country.

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Published

2018-06-30

Issue

Vol. 6 No. Especial (6): Ergodesign & HCI, Special Number, v. 6, year 6 (2018)

Section

Artigos

License

Copyright (c) 2018 Ergodesign HCI Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.