MULTIMEDIA SYSTEMS: CONNECTIVITY FOR A CAR USE EXPERIENCE

Abstract

A new paradigm is manifested around cars, an autonomous connected and efficient mobility. In this scenario, the objective of this article is to show the multimedia system as a differential of user’s experience, along with digitized mobility. Result of a master's Program research, this methodological proposal has a basic nature, exploratory character, qualitative approach and it was carried out through bibliographic research and semi-structured interviews. The interviews focused on three Groups: automotive industry professionals; car dealers and passenger vehicles’ users. As content analysis, issues existing in responses were evidenced among the three groups of respondents, to be mentioned: connectivity; multimedia; system; partnerships with technology companies, automotive users’experience and digitized mobility. Despite the opposition of opinions or points of view among the interviewees, it was possible to identify four pillars: the connectivity, through multimedia system, is increasingly highlighted for automobiles; the Multimedia system has become an element of transaction from car as product to car service; it is a prerogative for the automotive industry to join or incorporate the expertise of technology companies and, finally, the application of concepts related to user’s experience, has become crucial to reduce users’ frustration when using new automobiles.