DESIGN & SENSORY EXPERIENCE: CASE STUDY ON A SUPERMARKET IN MANAUS

Abstract

In the midst of an increasingly competitive corporate scenario, the sensory design uses strategies that serve companies seeking new commercial trends, to captivate and consolidate customers, in addition to gaining prominence in the market. Thus, the article highlights the relevance of the sensory experience, through the case study of a supermarket in Manaus that provides multisensory stimulation in its establishment. To achieve this end, a study was carried out with a quantitative and qualitative approach, with exploratory and descriptive objectives, based on bibliographic, documentary and field research, opinion consultation through an online questionnaire, application of the focus group technique and the use of Bruce Archer's design method. The results identify the relevant sensory aspects in the company's environment, pointing out the positive and negative points of the object of study. Thus, the contribution of this study is intended to highlight the importance of sensory design in strategically dedicating itself to producing positive experiences and providing effective memories to users.