Perceived pleasantness and emotional design: a case study with home offices

Abstract

The acceptance of a product by an audience depends on several factors, among them, the practical and aesthetic functions, aspects whose entrance door is through vision. Thus, when designing a product, it is extremely important to think about which systems, variables and forces will be perceived, so that the visual information will meet the preferences and needs of most users. In order to better understand the relationship between visual perception and the notion of preference and pleasantness, this study analyzes, by means of a Structuring Sentence, a basic instrument of the Theory of Facets, 9 home office environments. There is a great demand for research with this object of study, caused by the rise of remote work, so it is aimed here to understand if the variables contrast and complexity can influence the decision to use the home office. From the data obtained by the participants' answers, it was possible to elaborate a discussion about the influence of the aesthetic variables on the perceived pleasantness.